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OVERVIEW
Swiss-Garden International (SGI) was established in 1991 as a hotel operator to manage hotels for OSK Group and a hotel management company to assist hotel owners with their third-party managed hotels.
Swiss-Garden International Sdn Bhd is certified with the ISO 9001:2015 Quality Management System. Scope of the certification is applicable to the provision of hotel management services in the areas of Human Resources, Procurement, Finance, Sales and Marketing, Marketing Communications, Information Technology and Operations Oversight. This certification is a testament of our long-standing track record as an established hotel operator, and further solidifies our vision to be the preferred Hotel Management Partner.
SGI currently manages and operates a portfolio of 6 hospitality properties with a combined inventory of over 1,900 guestrooms, multiple meeting facilities and an 18-hole golf course in Damai Laut, Lumut. Swiss-Garden International has an owner-focused approach to driving financial returns from hotel investments.
SGI undertakes management projects in Malaysia and have plans to expand within the Asia Pacific region.
Categories of Properties
Resorts
Top-of-the-range upscale products targeted for key business and resort locations.
Hotels and Residences
Premier serviced apartments offering refined hotel facilities and services in key cities and destinations.
Inns
Moderate to mid-scale class products recognized for practical functionality and value; located at business and tourist districts.
Golf & Country Club
A par-72 championship buggy-tracked course located within the Swiss-Garden Beach Resort Damai Laut in Perak.
Swiss-Garden International Team
SGI brings together a range of complementary skillsets within its key personnel, combining hotel transaction and development backgrounds with operations and asset management, creating a strong backbone to provide the full range of hotel management expertise.
Our team of experts possesses entrepreneurial spirit and are results driven with knowledge and experience.
Adopting this experience and know how to your property through our methodical approach is bound to deliver success to your hotel.
PUAN SRI KHOR CHAI MOI
Executive Director, OSK Group
Puan Sri Khor is an Executive Director of PJ Development Holdings Berhad, a member of OSK Group.
With her experience and expertise in the areas of property development and manufacturing, Puan Sri Khor is a key member of the Group's leadership team.
DATO' SAIFUL BAHRI BIN ZAINUDDIN
Executive Director, OSK Group
He has extensive experience in the financial services and capital markets arena and continues to make significant contributions to the Group.
He is also an Independent Non-Executive Director of Bursa Malaysia Berhad, Board Member of the Securities Industry Dispute Resolution Centre (SIDREC) and the Financial Adviser to the State Government of Negeri Sembilan.
ONG JU YAN
Group Managing Director, OSK Group
Ju Yan was a key senior management team member who helped to build up OSK Investment Bank's business throughout the region.
In his current role, he oversees the management and implementation of the Group's overall business strategies and operational plans.
IVAN TING
Chief Operating Officer, Swiss-Garden International Sdn Bhd
Ivan Ting joined the Group in May 2005 and is currently the CEO of SGI Vacation Club. He is currently overseeing both the Swiss-Garden International and SGI Vacation Club portfolios.
Ivan has over 18 years of vacation club experience in all aspects of the business from sales and marketing to overall operations.
Key Services
Swiss-Garden International provides the following key services to hotel owners:
Hotel Management
The hotel business environment is dynamic, fast evolving and changing constantly. To sustain these challenges and stay competitive, Swiss-Garden International believes in the right infrastructure, know how and processes to support the operations and ultimately performance for your hotel so that it remains competitive and is able to outperform both local and global competitors.
Our approach to hotel management is driven by three main objectives:
- Drive Financial Performance
- Deliver Operational Excellence
- Optimize Guest Satisfaction
Hotel Operator Selection and Contract Negotiations
Selecting the "right" hotel operator and negotiating the best possible terms in a management agreement is one of the most important decisions a hotel owner has to make to ensure the optimal positioning, performance and value of the asset.
SGI has demonstrated a proven track record of successfully advising the owners of newly build and existing hotels in the optimal branding of their hotels under the most favorable terms.
Support Functions
*Effectively operate the hotel based on detailed Brand Standard
*E-Commerce And Revenue Management including Analytics, Reporting, Market Guidance, Demand-based Pricing Recommendations, Forecasting and Budgeting
*Savings in Centralised Procurement Management via Contracted Supplier
*Leverage on Group Brand Website and Consolidated Marketing Programs including Social Media and Partnership Campaigns
*Quality & Risk Management System
*Information Technology (IT) Support
Franchise Partner
SGI also offers hotel owners operating their independent hotels, access to a well-known brand.
Having the right to use the Swiss-Garden brand name, hotels will benefit from the following :
*Usage of the reputable Swiss-Garden Brand will assist to stimulate room sales, increase accommodation rates and generate additional revenue.
*Having access to a detailed Brand Standard provides guidelines for all operational aspects to ease owners in running of the hotel’s operations as well as allow owners to upkeep the standards of the hotel and staying competitive within the industry hence, bringing in stability to the business.
*Leverage on Group Brand Website
*Quality Management System
*Owners entrusting our brand will benefit from our knowledgeable team of hospitality professionals. With their vast experience, the team understands the business and is capable in providing direction and advise to support your business objectives.
Other opportunities include having good marketplace dynamics and the ability to enjoy inter-hotel bookings (amongst the properties within the same group). With relevant expertise, our team will assist you in integrating your hotel into the Swiss-Garden brand, to market your franchise.
For further enquiries, contact us at
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